Privacy policy
This Privacy Policy describes how Hair and Beauty Vault (the “Site”, “we”, “us” or “our”) collects, uses and discloses your Personal Information when you visit or make a purchase from the Site.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.
In this Privacy Policy, we refer to any information that can uniquely identify an individual, including the information below, as “Personal Information”.
Device Information
Examples of Personal Information collected: Version of web browser, IP address, time zone, cookie information, the sites or products you view, search terms and how you interact with the Site.
Purpose of collection: To load the Site accurately for you and to perform analytics on Site usage to optimise our Site.
Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags or pixels.
Order Information
Examples of Personal Information collected: Name, billing address, shipping address, payment information, including credit card details, email address and phone number.
Purpose of collection: To provide products or services to you in fulfilment of our contract, process your payment information, arrange shipping, provide invoices and/or order confirmations, communicate with you, screen orders for potential risk or fraud and, where in line with the preferences you have shared with us, provide information or advertising relating to our products or services.
Source of collection: Collected directly from you.
Customer Support Information
Purpose of collection: To provide customer support.
Source of collection: Collected directly from you.
Minors
The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children.
If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at info@hairandbeautyvault.co.uk to request deletion.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:
We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:
https://www.shopify.com/legal/privacy
We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant or other lawful request for information we receive, or otherwise protect our rights.
Behavioural Advertising
As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you.
For example, we use Google Analytics to help us understand how customers use the Site. You can read more about how Google uses your Personal Information here:
https://policies.google.com/privacy?hl=en
You can opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout
We may share information about your use of the Site, your purchases and your interaction with our advertisements on other websites with our advertising partners. We may collect and share some of this information directly with our advertising partners and, in some cases, through the use of cookies or similar technologies, which you may consent to depending on your location.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out of targeted advertising through the relevant platforms:
Facebook:
https://www.facebook.com/settings/?tab=ads
Google:
https://www.google.com/settings/ads/anonymous
Microsoft/Bing:
https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out of some targeted advertising services by visiting the Digital Advertising Alliance’s opt-out portal:
http://optout.aboutads.info/
Using Personal Information
We use your Personal Information to provide our services to you. This includes offering products for sale, processing payments, arranging shipping and fulfilment of your orders and, where permitted, keeping you up to date with new products, services and offers.
Lawful Basis
Pursuant to the General Data Protection Regulation (“GDPR”), where applicable, we process your Personal Information under one or more of the following lawful bases:
- Your consent
- The performance of a contract between you and the Site
- Compliance with our legal obligations
- To protect your vital interests
- To perform a task carried out in the public interest
- For our legitimate interests, where those interests do not override your fundamental rights and freedoms
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information, subject to any legal or regulatory requirements that require us to retain certain records.
For more information on your right of erasure, please see the relevant information regarding your privacy rights.
Automatic Decision-Making
Where applicable, you have the right to object to certain processing based solely on automated decision-making, including profiling, where that decision-making produces legal effects concerning you or otherwise significantly affects you.
Our processor, Shopify, uses limited automated decision-making for purposes such as fraud prevention.
Services that may include elements of automated decision-making include:
- A temporary denylist of IP addresses associated with repeated failed transactions. This denylist may persist for a small number of hours.
- A temporary denylist of credit cards associated with denylisted IP addresses. This denylist may persist for a small number of days.
Contact
If you have any questions about this Privacy Policy or how your Personal Information is handled, please contact us at:
info@hairandbeautyvault.co.uk